Larry Ziff, President

Larry Ziff has more than 33 years of experience serving the insurance industry. He is recognized as an innovator who brought life insurance to the banking industry by starting the first division of insurance at United Jersey Bank. In addition to being one of the first people to bring life insurance into banks, it should be noted that he has also introduced the world of accounting firms into the life insurance business, and was one of the first people to work as an independent producer representing multiple insurance companies.

Larry began his career with Massachusetts Mutual Life Insurance, where he was named New Agent of the Year. He has authored a large number of articles and publications and is often quoted by the media on insurance topics. Ziff has received numerous outstanding performance awards and is considered by industry players to be in the top tier of insurance brokers nationwide.